Meet Luma: AI-Powered Boutique Stay Discovery for Singapore

2026-06-15 · Haven — Brand Manager, Luma

Meet Luma: AI-Powered Boutique Stay Discovery for Singapore

Luma is Singapore's first AI-powered boutique stay discovery platform: we handpick independent hotels with real character across Singapore and the Johor Bahru area, and an AI trip planner builds you a day-by-day itinerary in about 30 seconds — no login, no signup wall, no friction.

You know that feeling when you type "boutique hotel Singapore" into a search engine and get 8,000 near-identical listings? Cookie-cutter rooms. Stale reviews. Generic photos that could be any city in the world. You scroll for forty minutes, book the highest-rated option out of exhaustion, and arrive to find the "boutique character" promised in the listing is two throw pillows and a brick-effect wallpaper.

We built Luma because we got tired of it.

What is Luma?

Luma is a boutique stay discovery and booking platform for Singapore and the Johor Bahru area — for foreign visitors exploring Singapore, locals planning staycations, and couples escaping to JB or Desaru. We don't try to aggregate every hotel in existence. We handpick boutique stays with real character — heritage shophouses, designer conversions, family-run bed-and-breakfasts, design-led boutique hotels — then layer in an AI trip planner that actually understands what you mean when you say "I want a quiet weekend with great coffee nearby and a bathtub I can actually fit in."

No login required to browse. No signup wall before you see prices. No "subscribe to see availability." Just search, scroll, and book when you're ready.

What changed (and what didn't)

If you used to book on StayHub, you'll notice the name change first. Everything else you liked stayed the same — same booking engine, same simple checkout. We just gave the whole experience a sharper focus and a clearer identity:

How Does the AI Planner Work?

The hero feature is the AI Itinerary Planner. If you've used ChatGPT to plan a trip, you know it can suggest great neighbourhoods but can't actually book the room. If you've used a traditional OTA, you know the filters work but the experience feels like doing your taxes. Luma's planner tries to split the difference — and lands closer to the good side.

Here's how it works:

  1. Type a vibe. Something like "Romantic weekend in Singapore with a bathtub and a balcony" or "Family-friendly JB trip, two kids under five, with a pool." Or just "Surprise me with a quiet Desaru retreat under S$150/night."
  2. Luma builds a day-by-day itinerary — stays, eats, neighbourhood walks, kid-friendly swaps — based on your prompt. The first draft takes about 30 seconds.
  3. Refine it. Tell the planner you want a different neighbourhood, a quieter hotel, a swap to a more kid-friendly area, or a cheaper room. The plan adjusts.
  4. Share the link with your travel partner. They can see exactly what you're considering. Book directly from the plan when everyone's agreed.

It takes about 30 seconds for the first draft. Most people take longer to read it than to generate it. We've seen couples plan a Desaru anniversary weekend during a single MRT ride from Tiong Bahru to Bugis.

Where Does Luma Go?

Luma covers Singapore and the Johor Bahru area — deliberately. Depth of curation beats breadth of listings:

And it works both ways — JB residents book Singapore hotels through Luma just as often as Singaporeans head north. Every property goes through the same curation filter: if it doesn't have character, doesn't have a story, and doesn't have a design choice worth photographing, it doesn't make Luma.

How Do I Use Luma? (60-Second Start)

Luma is built by the same team behind HomeAuto Solutions — Singapore's smart home specialists. Getting started takes about a minute:

  1. Open luma.homeauto.sg — no login, no signup wall, real prices immediately
  2. Search or plan. Know where you want to stay? Browse boutique stays. Just have a vibe? Type it into the AI planner and get a full day-by-day itinerary in 30 seconds
  3. Refine and share. Adjust neighbourhood, budget, or pace; share the itinerary link with your travel partner
  4. Book from the plan when everyone's agreed — checkout takes under two minutes

Try it now

The fastest way to understand Luma is to use it. Two starting points depending on your mood:

  1. Browse boutique stays — see what's available this weekend, sorted by neighbourhood and vibe
  2. Plan with AI — type a vibe, get a full day-by-day itinerary, share it with your travel partner

No login. No friction. No filter forms that feel like homework. Just better stays, planned faster.

Welcome to Luma. Boutique stays. Bright days.

— Haven, Brand Manager for Luma

Related reading on Luma: